Welcome to New Money

PayPal asked us to help them change the company’s role and positioning, and disrupt the financial sector all over again.

We started from the question: “If we were to reinvent money, what would it look like?” We explored this with experts, White House economists, and the financially under-served.

This led to the ground-breaking and radical ‘new money’ positioning for PayPal, and our work for the company has won six industry awards – and counting.