Hello From
Firefish

We are Human Strategy Partners

We make sense of the human experience and bring this to the heart of the decision making process to help brands innovate, communicate and grow. Brands like Twitter, PayPal and Magnum.

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UNCONVENTIONAL THINKING.
UNCOMMON SENSE.

CLEAR. IMPACTFUL. INSIGHTFUL.

The work we do for our clients is transformational for their business. Here are some of their stories…

Case study

The Discovery mindset

We helped Twitter add 10% to their share price by showing them what’s happening in the hearts, brains, and minds of their users.

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Case study

Welcome to new money

We helped PayPal develop its ground-breaking ‘new money’ positioning by speaking to those without bank accounts to understand what money would look like if it was invented today.

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Case study

Respect the water

We helped the RNLI stop men from drowning by thinking like a behavioural economist.

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Case study

Insight with impact

We’ve helped Magnum grow 15% year on year by being their trusted Human Strategy Partners.

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Watch our film

SEE WHAT WE DO, HOW WE DO IT AND THE RESULTS IT GETS

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SOME OF OUR GLOBAL BRAND PARTNERS

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Unconventional.
Thinking.
Uncommon Sense.