News

Multicultural Expert, Elisa Dominguez, joins as VP in
Los Angeles

In a continued phase of growth, Firefish USA is delighted to announce that multicultural expert, Elisa Dominguez, has joined the team as Vice President, based out of Los Angeles, CA.

With over 15 years of experience in the insight industry, Elisa has worked for many Fortune 500 companies across CPG, Fashion, Automotive, Alcohol, Media & Entertainment, with a focus on bringing multicultural segments, specifically Hispanic & African American communities – and the opportunities within them – to life.

Elisa says of why she chose Firefish USA:

“My passion for putting real life at the heart of businesses and brands, working with clients to achieve their strategic goals and solve complex challenges, is one that is shared with Firefish. Equally, having clients understand the purpose, meaning and nuances of multicultural communities – both domestically and globally – is essential in connecting authentically with people. My deep involvement within these groups, and my personal Latino heritage, are what inspire me and I can’t wait to put that to work for Firefish clients old and new.”

Beth Broughton, President of Firefish USA, adds:

“As we continue to grow in the US, thanks to our great team and global & local clients that see us as trusted Human Strategy Partners for their most complex & strategic insight challenges, it is great to have Elisa on board. Her passion and experience wowed us and it is already delighting clients we are partnering with, and so know that it is going to be a real success”.

If you’d like to send saludos y felicidades to Elisa, or want to talk about a multicultural challenge your brand is looking to tackle, then just drop her a line.

MORE FROM FIREFISH