Firefish, the award-winning, independent strategic insight consultancy, is proud to announce the appointment of Eric Paice as a Director in its US office, based in Brooklyn, NY.
Eric has 9 years of experience within the insight industry, having spent the last 6½ of those at Flamingo, first in London and then in the New York office. With his career spanning many sectors including food & beverage, alcohol and lifestyle brands, he later acquired a particular passion for technology and media work and a love of immersive digital and ethnographic approaches.
Eric also previously headed up digital methodologies at his former agency and says this is what drove part of his decision to join Firefish, with a view to developing new thinking and approaches to answer the most challenging strategy and insight questions.
“I have admired Firefish from afar for a while and always respected the culture and level of strategic output that the company is known for. I have also always been particularly impressed by the innovative approaches that the team have created, pushing the industry forward and look forward to utilising them on Firefish’s client challenges”
Beth Broughton, Managing Director of Firefish US comments, “I am delighted that Eric is joining us in our New York office. With his extensive experience within global cultural insight, his detailed knowledge of the Hispanic market from his academic studies and travel, detailed US market experience and his proven ability in answering those exciting strategic client challenges that we relish here at Firefish, I can’t wait for him to get started”.
If you want to send congratulations to Eric or speak to him about a potential project, please just get in touch.