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Our Work

Check out some of our work

Testimonial - Ogilvy Digital Health

Shortlisted for both an MRS Award in the healthcare category, as well as the resultant film by Firefilms being nominated for a Cannes Health Lion 2015, here is what our client at Ogilvy Health had to say:

Testimonial - BBC Radio 1Xtra

Our entry in to the MRS Awards saw us take home the gong for New Consumer Insights, for a great project we partnered with them (and our own The Pineapple Lounge) on for the BBC Radio 1Xtra brand. Here's what our client had to say: 

Testimonial - Unilever

Being shortlisted for the MRS Best Agency Award, we asked our clients why they thought we should be nominated. Here's one from one of our client partners at Unilever:

Testimonial - Danone

“Strong global brands are built on powerful insights & big ideas, executed to give an extraordinary experience. Identifying the strongest idea needs to be handled with special care & attention.  Firefish consistently demonstrates excellent strategic thinking, exceptional consumer intuition & strong appreciation of the idea behind the execution and are able to bring this feedback to a senior audience in a very impactful manner whilst still being absolutely clear on why things work or don't work. On top of thatl they're a great pleasure to work with" Claudia Esposito,  Global Strategy & Insights Manager, Danone Early Life Nutrition

Testimonial - The Guardian

“Firefish constantly surprise me. I've been working with them long enough that I shouldn't be surprised, but their ability to consistently find new routes into a topic, new angles and new ways of thinking is remarkable. There are many agencies claiming to be innovative, but not only are Firefish genuinely innovative methodologically, they're also innovative where it really matters; in their thinking. That's why they consistently deliver research which has a clear impact on the decision making process” Jim Mann, Head Of Consumer Insight, Audience Department, Guardian News & Media

Testimonial - Unilever

“Firefish have been a key strategic research agency for us for many years, illuminating the ‘WHY’ behind the 'WHAT’.  They are highly versatile, but what impressed most about them is their ability to adapt and morph into a strategic business partner in the digital age, leveraging big data and social media, connecting us directly to the people using our products as well as with outside experts whose contributions are making tangible contributions to our success” David Cousino, Global CMI Director, Unilever

Dove Men + Care - Exploratory research and concept development

Our work for Dove Men+ Care spans Europe, Asia, North and South America. Projects include an in-depth exploration of male attitudes to ageing across the UK, Germany and China, to multi-country concept development for a new range of face care and cleansing products. The Result? We have provided an holistic understanding of the male psyche on this sensitive topic, and how that differs across markets.

HTC – Global Smartphone Understanding

In an ethnographic study we identified and repositioned the Smartphone at the heart of the global family home. We offered macro and micro insights into the lives of our client’s customers. The Result? Input into strategic thinking, recommendations for future developments, and suggestions for features for new handset releases.

The Football Association: Engaging with the women’s game

Working with the FA, we asked players in the national squad and young fans about the promotion of the Women’s Premier League in England. As well as speaking to top players, we involved young and upcoming sportswomen and managers to identify and develop communication that would really engage with the target audience. The Result? The creation and launch of special events and initiatives.

The Paralympics: Building a lasting legacy from successful sponsorship

Following a very successful partnership with the Paralympic Games, one supermarket wanted to establish a long-term commitment to supporting people with disabilities. They wanted to start by improving their service proposition, in and out of store. We followed the shopper journeys of people with a range of disabilities to understand their experience. The Result? Findings steered the overall strategy and individual initiatives.

Nike+: Catching up with runners

Nike needed to understand high and rapid drop off rates in their Nike+ running proposition. We spoke to runners – from the seriously committed to the just-for-fun – online and followed up with face-to-face depths and group discussions. We found a range of reasons for the drop offs. The Result? Improvements in the online service that were implemented without losing its existing character

BT Superfast Broadband: Turning global experiences into local services

In preparation for the launch of SFBB, and amidst fierce competition in the UK, BT wanted to focus on the emotional benefits of faster broadband. We used mature market customers’ personal blogs and in-home interviews to develop a product for the UK. Benefits were confirmed over ten weeks using our bespoke online interactive community. The Result? One of BT’s most successful TV ads.

Lanson: Uncorking champagne

Lanson wanted to redefine their market position and create a point of difference for the brand. Firefish proposed a multi-layered route to understand how people relate to champagne, including paired depth interviews with consumers and trade, and following people on buying trips with hidden cameras. The Result? A long-term strategy, major trade and consumer communications, and a revitalised brand with a significant impact on sales

Building a brand proposition for Beefeater 24

Working closely with advertising and design agencies, we created a brand proposition for super premium gin, an opportunity that our research revealed was ripe for development. We explored product proposition, packaging and launch communications. The packaging element of the research encompassed packaging, film and print communications

Bud 66’: Get your Kicks

How do you make a new variant like ‘Bud 66’ more relevant to consumers? We identified what the brand meant for different people, as well as awareness and importance of ABV by different consumer groups. We added Facebook generated data to traditional recruitment. The Result? We identified the most appealing market position for Bud 66, and built an emotional brand story with target-market appeal.

A question of uniform

Many banking groups are changing their branch networks. Before they make changes it is vital to understand how people use branches and what they want from them. We focused specifically on staff appearance, using individual interactions and group discussions to understand the role of staff uniform for both retail and business banking customers. The Result? The findings were used to revise the appearance of frontline staff

Segmentation for strategy

We created a new brand segmentation to use as the basis for strategy. Following more than six months of qualitative exploration of all the segments, we created a segmentation ‘toolkit’. Using a variety of media, including pen portraits, an online portal and archetype films, we brought each segment to life. The Result? Our segmentation approach has been central to the business strategy.

Branch transformation

We created and managed a year-long community for a client that was transforming its branch network. We used both quant and qual techniques to research alterations made in test stores. The Result? Research findings impacted transformations ranging from design and layout to the queuing system. We also ensured staff were coached to handle the most common customer questions identified during the research.

Lucozade: Power behind the brand

In a partnership lasting over a decade, Firefish has worked with Lucozade brand owner GlaxoSmithKline on more than 60 separate projects. In that time we’ve covered everything from new product development to brand positioning, creative development, packaging research, on-pack claims research to ethnographic consumer studies and master brand audits

Coffee: Pack design with punch

We worked with one of the world's biggest coffee houses to help design arresting packaging that would grab shoppers’ attention in supermarkets and the out of home foodservice market. The research spanned the US, UK and Japan and used our own packaging research technique Design Drivers to identify the associations prompted by current and potential packs. The Result? Our recommendations informed the final pack design of this premium product.

Unilever Laundry: Trialling products across the globe

In this international project, covering eight key markets in Europe, Asia, Latin America and China, we used our extensive experience of prototype product testing to feed into the NPD process. We placed near-finished products in people’s homes for trial, collecting detailed feedback on the sensory properties and its usage. The Result? A product that appeals to consumers across the world.

Heinz: Developing TV advertising with bite

We worked alongside Heinz and their agency to create an ad campaign for their new product Beanz Fridgepack. The ad campaign needed to cut-through and generate excitement in a competitive market. Our research identified the strongest creative approach, and key factors to address in the final execution. The Result? A successful product launch and a campaign that won accolades from the industry press.

Axe/Lynx: The mating game

Axe/Lynx is definitely one of the most appealing global brands for young males. Firefish is a strategic partner with the brand, working across a range of projects that focus on what it’s like being a young man – their attitudes towards life, socialising, grooming behaviour and the mating game. Our work helps ensure that the product messages remain credible and motivating.

ITV - Crime Drama – Content Development and Audience Widening

Firefish conducted research with male and female viewers of different types of crime drama – from police to private detective and forensic to military – in order to understand how viewers engage with the genre. The aim of the research was to inform new programming in the genre and to continue to make it relevant for different types of viewers.

FHM/Bauer Media: All about men

Once known as a ‘Lads mag’, FHM wanted to understand what today’s young men want from the magazine in the future. Our research included video blogs, diaries, depth interviews and groups, and uncovered 4D man – Firefilms brought him to life in a movie. Then we explored men’s role in society. The Result? FHM have used the findings to inform its strategy and future direction.

Testimonial - Ogilvy Digital Health

Shortlisted for both an MRS Award in the healthcare category, as well as the resultant film by Firefilms being nominated for a Cannes Health Lion 2015, here is what our client at Ogilvy Health had to say:

Testimonial - BBC Radio 1Xtra

Our entry in to the MRS Awards saw us take home the gong for New Consumer Insights, for a great project we partnered with them (and our own The Pineapple Lounge) on for the BBC Radio 1Xtra brand. Here's what our client had to say: 

Testimonial - Unilever

Being shortlisted for the MRS Best Agency Award, we asked our clients why they thought we should be nominated. Here's one from one of our client partners at Unilever:

Testimonial - Danone

“Strong global brands are built on powerful insights & big ideas, executed to give an extraordinary experience. Identifying the strongest idea needs to be handled with special care & attention.  Firefish consistently demonstrates excellent strategic thinking, exceptional consumer intuition & strong appreciation of the idea behind the execution and are able to bring this feedback to a senior audience in a very impactful manner whilst still being absolutely clear on why things work or don't work. On top of thatl they're a great pleasure to work with" Claudia Esposito,  Global Strategy & Insights Manager, Danone Early Life Nutrition

Testimonial - The Guardian

“Firefish constantly surprise me. I've been working with them long enough that I shouldn't be surprised, but their ability to consistently find new routes into a topic, new angles and new ways of thinking is remarkable. There are many agencies claiming to be innovative, but not only are Firefish genuinely innovative methodologically, they're also innovative where it really matters; in their thinking. That's why they consistently deliver research which has a clear impact on the decision making process” Jim Mann, Head Of Consumer Insight, Audience Department, Guardian News & Media

Testimonial - Unilever

“Firefish have been a key strategic research agency for us for many years, illuminating the ‘WHY’ behind the 'WHAT’.  They are highly versatile, but what impressed most about them is their ability to adapt and morph into a strategic business partner in the digital age, leveraging big data and social media, connecting us directly to the people using our products as well as with outside experts whose contributions are making tangible contributions to our success” David Cousino, Global CMI Director, Unilever

Dove Men + Care - Exploratory research and concept development

Our work for Dove Men+ Care spans Europe, Asia, North and South America. Projects include an in-depth exploration of male attitudes to ageing across the UK, Germany and China, to multi-country concept development for a new range of face care and cleansing products. The Result? We have provided an holistic understanding of the male psyche on this sensitive topic, and how that differs across markets.

HTC – Global Smartphone Understanding

In an ethnographic study we identified and repositioned the Smartphone at the heart of the global family home. We offered macro and micro insights into the lives of our client’s customers. The Result? Input into strategic thinking, recommendations for future developments, and suggestions for features for new handset releases.

The Football Association: Engaging with the women’s game

Working with the FA, we asked players in the national squad and young fans about the promotion of the Women’s Premier League in England. As well as speaking to top players, we involved young and upcoming sportswomen and managers to identify and develop communication that would really engage with the target audience. The Result? The creation and launch of special events and initiatives.

The Paralympics: Building a lasting legacy from successful sponsorship

Following a very successful partnership with the Paralympic Games, one supermarket wanted to establish a long-term commitment to supporting people with disabilities. They wanted to start by improving their service proposition, in and out of store. We followed the shopper journeys of people with a range of disabilities to understand their experience. The Result? Findings steered the overall strategy and individual initiatives.

Nike+: Catching up with runners

Nike needed to understand high and rapid drop off rates in their Nike+ running proposition. We spoke to runners – from the seriously committed to the just-for-fun – online and followed up with face-to-face depths and group discussions. We found a range of reasons for the drop offs. The Result? Improvements in the online service that were implemented without losing its existing character

BT Superfast Broadband: Turning global experiences into local services

In preparation for the launch of SFBB, and amidst fierce competition in the UK, BT wanted to focus on the emotional benefits of faster broadband. We used mature market customers’ personal blogs and in-home interviews to develop a product for the UK. Benefits were confirmed over ten weeks using our bespoke online interactive community. The Result? One of BT’s most successful TV ads.

Lanson: Uncorking champagne

Lanson wanted to redefine their market position and create a point of difference for the brand. Firefish proposed a multi-layered route to understand how people relate to champagne, including paired depth interviews with consumers and trade, and following people on buying trips with hidden cameras. The Result? A long-term strategy, major trade and consumer communications, and a revitalised brand with a significant impact on sales

Building a brand proposition for Beefeater 24

Working closely with advertising and design agencies, we created a brand proposition for super premium gin, an opportunity that our research revealed was ripe for development. We explored product proposition, packaging and launch communications. The packaging element of the research encompassed packaging, film and print communications

Bud 66’: Get your Kicks

How do you make a new variant like ‘Bud 66’ more relevant to consumers? We identified what the brand meant for different people, as well as awareness and importance of ABV by different consumer groups. We added Facebook generated data to traditional recruitment. The Result? We identified the most appealing market position for Bud 66, and built an emotional brand story with target-market appeal.

A question of uniform

Many banking groups are changing their branch networks. Before they make changes it is vital to understand how people use branches and what they want from them. We focused specifically on staff appearance, using individual interactions and group discussions to understand the role of staff uniform for both retail and business banking customers. The Result? The findings were used to revise the appearance of frontline staff

Segmentation for strategy

We created a new brand segmentation to use as the basis for strategy. Following more than six months of qualitative exploration of all the segments, we created a segmentation ‘toolkit’. Using a variety of media, including pen portraits, an online portal and archetype films, we brought each segment to life. The Result? Our segmentation approach has been central to the business strategy.

Branch transformation

We created and managed a year-long community for a client that was transforming its branch network. We used both quant and qual techniques to research alterations made in test stores. The Result? Research findings impacted transformations ranging from design and layout to the queuing system. We also ensured staff were coached to handle the most common customer questions identified during the research.

Lucozade: Power behind the brand

In a partnership lasting over a decade, Firefish has worked with Lucozade brand owner GlaxoSmithKline on more than 60 separate projects. In that time we’ve covered everything from new product development to brand positioning, creative development, packaging research, on-pack claims research to ethnographic consumer studies and master brand audits

Coffee: Pack design with punch

We worked with one of the world's biggest coffee houses to help design arresting packaging that would grab shoppers’ attention in supermarkets and the out of home foodservice market. The research spanned the US, UK and Japan and used our own packaging research technique Design Drivers to identify the associations prompted by current and potential packs. The Result? Our recommendations informed the final pack design of this premium product.

Unilever Laundry: Trialling products across the globe

In this international project, covering eight key markets in Europe, Asia, Latin America and China, we used our extensive experience of prototype product testing to feed into the NPD process. We placed near-finished products in people’s homes for trial, collecting detailed feedback on the sensory properties and its usage. The Result? A product that appeals to consumers across the world.

Heinz: Developing TV advertising with bite

We worked alongside Heinz and their agency to create an ad campaign for their new product Beanz Fridgepack. The ad campaign needed to cut-through and generate excitement in a competitive market. Our research identified the strongest creative approach, and key factors to address in the final execution. The Result? A successful product launch and a campaign that won accolades from the industry press.

Axe/Lynx: The mating game

Axe/Lynx is definitely one of the most appealing global brands for young males. Firefish is a strategic partner with the brand, working across a range of projects that focus on what it’s like being a young man – their attitudes towards life, socialising, grooming behaviour and the mating game. Our work helps ensure that the product messages remain credible and motivating.

ITV - Crime Drama – Content Development and Audience Widening

Firefish conducted research with male and female viewers of different types of crime drama – from police to private detective and forensic to military – in order to understand how viewers engage with the genre. The aim of the research was to inform new programming in the genre and to continue to make it relevant for different types of viewers.

FHM/Bauer Media: All about men

Once known as a ‘Lads mag’, FHM wanted to understand what today’s young men want from the magazine in the future. Our research included video blogs, diaries, depth interviews and groups, and uncovered 4D man – Firefilms brought him to life in a movie. Then we explored men’s role in society. The Result? FHM have used the findings to inform its strategy and future direction.

Firefish World

We work on all continents, all of the time, for some of the world’s biggest brands. We have offices in London, Singapore and New York

News

All the latest news, articles and event appearances from the world of firefish

5 Oct 2016
Firefish & PayPal win Masters of Marketing Award

Second award win for the game-changing insight delivered to PayPal, that defined its global brand positioning

4 Oct 2016
Market researchers need to be more commitment-phobic

A new blog by our Director of Digital, Heather Williams, extols the benefits of being promiscuous with digital tools and methods

21 Sep 2016
Firefish & PayPal just won the ESOMAR Research Effectiveness award

Our work with PayPal on their global brand positioning has grabbed the gong 

17 Aug 2016
Two research effectiveness awards shortlists

We are pleased to announce that we have been shortlisted for the Masters of Marketing Insight award and ESOMAR's Research Effectiveness award

2 Aug 2016
Getting deeper in the moment with quant

Anne-Marie McCallion from the numbers lab @Firefish talks about getting more from quant studies

View All

Careers

Work with the brightest and best

Firefish offers you the opportunity to fast track and transform your career in an environment that will stimulate and challenge you, and we aim to develop and support your interests and talents. We give back as much as you put in, and work together to fulfil all our joint potential.

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