What we Do
Our Approach

we are Human Strategy Partners.

We make sense of the human experience and bring this understanding to the heart of your decision making process to help your brand innovate, communicate, and grow.

We believe that it is only by looking at things from different angles – by talking to different people, using different approaches, and different frameworks of thinking – that you can get fresh insights and breakthrough thinking.

That’s why we’ve developed the Firefish 4D Model of Human Experience to turn our beliefs into a systematic approach that delivers practical, tangible results.

Unconventional thinking in action

Cultural Context

Cultural Context

  • Experts & Academics
  • Outliers & Influencers
  • Cultural scouts
  • Semiotics
  • Desk research
  • Social media analytics

Individual & Group Experience

Individual & Group Experience

  • Stakeholder workshops
  • Ideation & Co-creation sessions
  • Group, individual or paired discussions
  • Online diaries & groups
  • Pop-up digital communities
  • User experience evaluation

Into the Mind

Into the Mind

  • Implicit testing
  • Facial coding
  • Eyetracking
  • Biometrics: Neuro, GSR
  • Projective techniques

In the moment

In the moment

  • Observational ethnography
  • Digital ethnography
  • Lifelogging & Wearables
  • Vox pops & Vlogs
  • Customer journey mapping
  • Accompanied shops/intercepts
  • Data analytics

OUR CENTRES OF EXCELLENCE

Through our five centres of excellence, we apply our approach across the planning cycle.