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Case study

Welcome to new money

PayPal asked us to help them change the company’s role and positioning, and disrupt the financial sector all over again.

We started from the question: “If we were to reinvent money, what would it look like?” We explored this with experts, White House economists, and the financially under-served.

This led to the ground-breaking and radical ‘new money’ positioning for PayPal, and our work for the company has won six industry awards – and counting.