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Case study

Insight with impact

As Human Strategy Partners to the Magnum team we have been instrumental in the development of Magnum pints, the relaunch of Magnum doubles and their 25th anniversary product.

We’ve taken each from insight to execution through a blend of exploratory insight work, concept development, co-creative workshops and strategic creative development.

Our close working relationship with the Magnum team and their creative agency has ensured full trust and collaboration throughout all processes, resulting in three hugely successful initiatives that have turned the brand into a €1.3bn global brand that delivered 15% growth in the last year alone.