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Case study

The Discovery mindset

It is widely believed that people use different social networks in similar frames of mind. However, as our recent work with Twitter proves, if you look at things more deeply and from different perspectives, a more interesting (and useful) picture emerges.

We brought together an expert panel (including a cognitive psychologist, a life coach, and a digital anthropologist) to help us interpret what goes on in the hearts, minds and brains of Twitter users; wearable cameras observed user behaviour and interactions on social media, while pioneering NeuroLab techniques observed their brain activity.

Implicit Response Testing then provided irrefutable proof that users remember and believe in content they discover on Twitter. Our findings informed Twitter’s global commercial strategy and marketing plan and led to 10% increase in Twitter’s share price.