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OUR WORK: The Workplace of The Future

We are delighted to see our work with Brother UK on The Workplace of The Future come to fruition. Just click the link to read the report.

We think it is a nice example of Qual 3.0: blending data, trends and expert opinion to identify the bigger picture changes afoot in the workplace – before bringing in more exploratory primary qualitative to uncover the deeper human needs emerging as a result of these changes.

It resulted in not only an understanding of what is happening but a framework of needs against which to innovate.

They also included a picture of  Firefish UK MD, Daniel Rose in there too, which has worked wonders for his ego.

Joking aside, if you want to know more or have a similar challenge you would like help with, just get in touch. 

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