Thinking

Loyalty in the Age of
Wellness

There was a time, all of three years ago, that ‘wellness’ as a concept invoked images of sun-soaked influencers in yoga pants, sipping kale smoothies after a 4am bootcamp that was totes #inspo.

But in no time at all, the term has become an all-consuming, catch-all label for anything that achieves the opposite of immediately killing you, or that improves your spiritual, emotional or social wellbeing. It’s about taking care of the human being as a whole, which makes for one giant sector incorporating everything from supplements to chakra realignment and walking holidays in Devon.

Sport is probably the best example of a sector upended…

To read why, head over to Advertising Week  for the full article.


Have you got a challenge that you would like to talk to us about?

We have extensive experience helping brands in health, wellbeing and sports, so just get in touch. We would love to talk more.