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Kat Skwarek joins Firefish USA

Firefish is pleased to welcome Katrina Skwarek as Associate Director to the team in our US office in Brooklyn, NY. Katrina joins us from The Behavioural Architects, where she helped launch their New York office and brings 5 years of strategic insight experience with her, across beauty & personal care, CPG, alcohol, fashion and retail.

Katrina has a particular passion for behavioural science and its real-world application and also has a wealth of experience working to bake social purpose into the core of a brand’s strategy, fitting well with Firefish’s extensive experience in this area.

Commenting on why she chose Firefish, Katrina said,

“I’ve always seen Firefish as a strategic heavyweight in the industry and wanted to work at an agency at the forefront of some of the biggest brand challenges out there, with some of the sharpest minds available. As the US business goes from strength to strength, I look forward to being part of its continued growth through exciting, impactful work”

Beth Broughton, President of Firefish USA adds, “We are delighted to welcome Katrina to the team. With the world ever-more complex and people’s behaviours constantly adapting, now more than ever do brands need to understand how to meet their needs. With Katrina’s experience across sectors we work in as well as a range of NGOs and charities, we can’t wait for our clients, old and new, to meet her”

Want to congratulate Katrina? Want to talk about a brief? Just get in touch.

katrina on a blue background

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