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FIREFISH USA WINS GOLD
ARF DAVID OGILVY AWARD

This time last year, some of our New York team and their clients were in a lovely ballroom on the Upper East Side of Manhattan, patiently awaiting the results of the 2019 Advertising Research Foundation‘s David Ogilvy Awards.

With hushed silence, as they announced the winners in the Best Consumer Experience category, we learnt we had taken home a Silver for our work with Twitter on their Piccadilly Lights campaign – rooted in a new VR method that we had created that became the standardized approach for testing OOH work for the client team.

In 2020, while we were not able to attend in-person, we were delighted to hear that we had surpassed last year’s silver, this year taking home a Gold for our work with Unilever’s Dove for our work on their Skin Stories campaign, in the Health & Personal Care category.

One of the assets (from over 2200 created, spanning TV, digital, print, ecommerce, PR and POS) was this creative featuring Julia. As we revealed her double mastectomy in testing, there was some discomfort for people that we explored in detail. We and the client were keen to ensure this story of a real women’s life was showcased, allowing Dove to offer fair representation of natural beauty on-screen, so that it truly lives its purpose every day.

You can read the winning paper here on the ARF’s website but, if you need some strategic insight that is going to make your next campaign soar, then drop us a line. We have worked on some of the world’s most iconic and powerful ads, and would love to do the same with you.

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