News

Daniel Rose promoted to
UK Managing Director

We are pleased to announce that Daniel Rose has been promoted to Managing Director of our qualitative, cultural insight and human strategy business, Firefish UK.

Daniel joined Firefish as a graduate trainee in 2004 and quickly became a key part of the business. A brief stint at the government’s Central Office of Information (COI) in 2008 saw him deepen his understanding of client needs and, following his return to Firefish in 2010, led to a renewed focus on delivering human stories that translate directly into strategy and drive growth.

Before his promotion to UK Managing Director, Daniel led two of Firefish’s Centres of Excellence – Communication and Innovation – helping to drive and develop industry-leading approaches across both spaces and pioneering our use of agile methodologies and data driven insight. His new role will champion agile and data driven insight, while keeping one eye firmly on his key client accounts and the delivery of outstanding work.

Commenting his appointment, Daniel says,

“I have been part of this business for almost all of my professional working life and it’s a massive honour to have the opportunity to oversee the next stage in Firefish’s development. I’m passionate about ensuring our offer continues to stay at the forefront of the changing needs of the industry – but that we do so in a way that retains the kind of quality of thinking people know us for. In today’s world there are a plethora of fantastic tools available to us to speed up or improve our ways of connecting and interacting with people – but ultimately tools are only one part of the equation…they generate data. It is people who turn that data into sharp insight or strategies – and at Firefish we’ve got the most amazing team of researchers and strategists who simply refuse to compromise on quality of thinking. That’s why, in the coming months, you can expect to see a sharp focus from us on our agile approaches, data-driven insight and sustainable business…but with outputs that avoid the pitfalls of ‘fast data’, that will continue to pave a crystal clear pathway to action”.

Firefish Group CEO, Jem Fawcus adds “I could not be happier that Daniel is stepping up to Managing Director of Firefish UK, building on the excellent work of Lisa Hill over the last 4 years; from graduate trainee to MD is a great journey.  Dan’s promotion is part of the continued evolution of our offer, and I look forward to the further focus on market leading data driven insight and ‘new qual’ that he brings”.

So, if you need sharp insight and strategy that delivers a clear way forward for your brand, or just want to congratulate Dan, get in touch.