2019: Shortlisted for2 Quirk's Awards
We are pleased to announce our 2nd and 3rd awards nominations for the year, this time in the Quirk’s Marketing Research and Insight Excellence Awards 2019. While it may not be the snappiest title, it does exactly what it says on the tin and we are so proud to be shortlisted in not one but two categories: Best Agency (over $10m) and Ground-breaking Research Project.
As Human Strategy Partners, Firefish is all about making sense of real life and putting it at the heart of business decision making, delivering a clear way forward so that the impact of the project is truly transformational for our clients…and we have won a number of awards recognising this including our MRS New Consumer Insights, ESOMAR Gold Trophy, Masters of Marketing and AQR Prosper Riley Smith Effectiveness Awards.
Continuing this tradition is our shortlist in the Ground-breaking Research Project category for our work with Twitter, which saw us partner to create a new Digital Out of Home (OOH) ad testing methodology using VR.
This is the 2nd award nomination for this project, with it also shortlisted for an ARF David Ogilvy Award in the Best Consumer Experience category, with the results due for that at the gala in New York on Thursday 26th September.
In preparation for the release of a key advertising spot in the heart of London at Piccadilly Lights, Twitter came to Firefish and Spinview to develop a unique methodology that would allow them to test not only the spots but also prove the concept that a live, in-the-moment campaign would work. The solution was a Virtual Reality simulation, bolstered with more “tried and true” methods to ensure viability and reliability. It was created in a matter of weeks through a focus on deep agency and client collaboration and constant communication to ensure all potential pitfalls were considered from the outset.
The result? Launched in Autumn 2018, the campaign ran for 12 weeks and was seen by millions. Dozens of press outlets covered it, it was mentioned by prominent celebrity Twitter feeds, and Twitter’s brand advertisers cheered the initiative in client meetings and the method has now become standardised within Twitter for DOOH campaigns, so its impact has been far-reaching.
It is this commitment to purposeful innovation and advancing the industry; our collaborative approach to partnering with clients; our team of smart, strategic thinkers making sure we deliver clear Human Strategies for our clients; our broad range of impressive global clients and our passion for being an environmentally and socially aware place to work where you can have a lot of fun at the same time, that was recognised by the judges to see us shortlisted in the Best Agency category as well, and look forward to the awards night with quiet confidence.
If you want to know how we might deliver ground-breaking insight for your business, just get in touch.