We believe great insight can change the world
Brands are most likely to succeed if they are built on a foundation of insight and a rigorous understanding of real people and their culture. We combine that with our brand expertise, sector knowledge and Smart Thinking to get to the insights that make a real difference.
We have developed an unmatched suite of tools and techniques to help us scale every challenge, from tactical projects on communication concept and pack development, through to bigger strategic questions such as the future of fun, or understanding the meaning of masculinity in developing markets. We customise our approach to meet your objectives, deadlines and budget.
Qual, quant or both, our tools combine the latest thinking and technologies to tap into people’s behaviours and motivations:
- Understand what people are doing, thinking and feeling in real-time using our app MobileAquarium
- See and experience the shopper journey through their eyes using life-logging techniques FishEye and FireFrames
- Engage and create with consumers using our own community Online Aquarium
- Get closer to real people using proven techniques including groups, workshops, depths and hangouts
- Develop and refine ideas using ConceptLab – an intensive mix of groups and workshops
"It was the combination of different techniques, coupled with great clarity of thinking that helped uncover key insights on this complex but strategic subject."