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How to conduct design research with impact

People rarely ‘think’ about design. It influences people mainly at a subconscious and intuitive level. 

Kees van Duyn, MD of Firefish Netherlands, recently had an article published on the skills required when it comes to researching design. 

Kees says of the article:

"Design influences people mainly at a subconscious and intuitive level. People rarely ‘think’ about design. Therefore, when researching design, asking direct questions has serious limitations – we need to work our way around that to pinpoint the real impact of design"

Te lezen in het Nederlands

If you want to talk to Kees about Firefish's approach to design research, please just get in touch 


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