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Fisheye

Our award-winning ethnography approach, FishEye, in action.

Firefish have been the pioneers of lifelogging in research since first using it back in 2008. We have used it all across the world to uncover and understand behaviour for a whole range of clients and sectors and present this promotional film to highlight how great it is for getting in to people's lives. If you wish to read our MRS Best Innovation-winning paper, then click here, or to read about its use in ethnographic projects, head to a recent article on Marketing Week's site here.


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