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Firefish & PayPal win MRMW Award in Chicago

The already 4x award-winning global project picks up a 5th gong, this time for Best Client-Supplier Collaboration

Firefish, the global insight consultancy, are proud to announce their most recent award win for their work with PayPal on generating insight that was instrumental in developing their new global positioning.

Hot on the heels of winning ESOMAR’s Research Effectiveness award, the Festival of Marketing’s Masters of Marketing awards and no less than 2 MRS Awards for Best international and the prestigious Virginia Valentine Award for Cultural Insight, all in late 2016, the project has now also been recognised for the great collaboration between the two businesses.

With a commitment to being Human Strategy Partners to all of its clients, this new win is further testament to Firefish’s ability to deliver ROI while supporting clients across their business and their challenges.

At the beginning of the project, PayPal came to Firefish not with a prescriptive brief, but with a fascinating intellectual challenge in the form of this question:

“If money was invented today from scratch - in the context of today’s political, cultural and technological environment - what would it look like?”

This was the starting point for collaborative discussions around how to best answer this question – while serving the various needs of the PayPal stakeholder team and the different audiences they needed to engage. 

Fiona Naughton, Senior Director, Global Brand Planning at PayPal commented, “This project with Firefish went from the academic rigour of understanding the role of money in our society through to the micro detail of real lives across the world -  literally “looking” at the effect money has on different people every day.  It opened our eyes to the real fundamentals of peoples’ relationship with money on a physical, emotional and intellectual level – and also conveyed their own hopes and dreams of how it could be better on a very practical, everyday basis.  It exposed that being “financially underserved” is not a segment or an income level or a postcode; it is a universal condition and something that we can help with across the globe, regardless of status, income or education.  Truly groundbreaking insights for us and now part of how we think about what we see in the world and what we need to do about it”.

If you have a challenge you would like to talk to Firefish about, please just get in touch. 


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