Experiencing retail from every angle
We believe there’s more to understanding shopping behaviour than accompanied shops. Customers are complex; if you want to understand how a person shops, you need to appreciate their needs as a consumer. We take a holistic approach, starting with culture context and the home environment. Only then do we observe people shopping in stores – and we follow them home again to see the process through.
We use a variety of techniques – both innovative and traditional – to look at the issue from different angles. From ethnography in the home to wearable cameras and mobile apps, to the academic principles of behavioural economics, we leave no stone unturned.
We are proud to work with some of the world’s biggest retailers and have helped them create initiatives that have changed the face of shopping. We offer top-level strategic guidance combined with on-the-ground tactical solutions because we know that in retail, small changes can reap big rewards.
Examples of our wealth of experience in consumer and shopper behaviour research - from an ongoing store development programme with a major supermarket to understanding the duty free experience for diageo; from identifying retail touchpoints for a household-name drinks brand to understanding customer dynamics within retail banking and defining young shopper behaviour for Topshop.