Making sense of the world
The interaction between people, trends and culture is the driving force behind dynamic brands, a source of inspiration and new directions. And when brands get it right, they can achieve the most powerful situation of all – facilitating and creating trends in their own right.
We are expert at identifying global themes and understanding their local nuances. We go to great lengths to provide you with the understanding you seek, using everything from deep dive ethnographic approaches to in-the-moment methodologies. We work collaboratively to connect brands to people in more meaningful ways, utilising techniques including workshops, communities and co-creation.
Our network of trusted local partner agencies brings cultural knowledge, experience and context to every multi-country or international project. Intelligent and realistic interpretation is at the heart of our approach: we pride ourselves on inspiring global debriefs providing all the local colour you need to tailor your message or product to any audience - regardless of location.
So if you want to understand why people behave in a particular way, the impact of their culture on decision making and what that means for your brand, talk to us. Let us make sense of your world.