Talking their language
Children and families have their own language and ‘heartbeat’. Researching them needs a unique approach. That’s why we created The Pineapple Lounge – a standalone business within The Firefish Group that specialises in working with the under-fives, tweens, teens, and mums and babies. Not to mention the family members that are often forgotten, like dads and grandparents.
At the Pineapple Lounge we know what gets mums’ attention, how to stop kids getting bored and how to collaborate with teens. We design, adapt and use a range of techniques to solve client briefs in the most effective and creative ways. And to ensure we remain at the cutting-edge of hot topics in the world, we work with schools and online parenting networks, a panel of mummy bloggers, and a tween and teen ‘miniMD’ panel that delivers trend information weekly.
We know kids and families the world over. This unique, holistic view of the market enables us to make strategic recommendations that are really relevant to your market. If you want to talk to children and families in their own language, let The Pineapple Lounge be your guide.
Some of the brands we’ve worked with include Playstation, McDonalds, GlaxoSmithKline, Disney, Britvic and Sony Music.