Driving business and brand growth
In today’s saturated markets, it is innovation – not incremental change – that drives true growth. Brands are under increasing pressure to innovate, but we know there’s more to success than having great ideas – flawless execution is essential.
At Firefish we address innovation from the ground up – starting from an understanding of people, categories and markets. We bring a powerful combination of insight, ideas and strategy to every challenge. We’re also renowned for our collaborative approach, co-ordinating the different parties involved in achieving a common goal: seeing the process through to delivery.
We appreciate that the innovation process can be costly, time-consuming and risky. Our approach adds value at every stage, while retaining the creativity and flexibility that allows great ideas to fly – from understanding the market and people’s unmet needs, through concept generation and development, to testing and final expression. Just look at our case studies for the evidence.
We work on innovation projects at all stages of development, in a host of categories and on all continents, for some of the world’s leading brands. If you’re looking for strategic advice that makes a real difference to your business, partner with Firefish.
Our innovation experience includes Flora Cuisine, Magnum Gold, Robinson’s Double Concentrate, BT Infinity, Knorr Stockpots, Beefeater 24.