Communication

Creating extraordinary campaigns

We believe there is no excuse for bad communication, but we know poor research can kill creativity, get in the way of innovation and hold back campaigns. Our approach delivers intelligently designed, well-executed research that unlocks great ideas, giving brand and agency teams the passion and confidence to move forward. 

We get advertising. We appreciate the difference between strategy, creative ideas and execution. We’ll tell you how well each is working and where to improve – and we can do that at any stage, from the early creative territory to the finished script. We understand the evolving media landscape and can assess how an idea will work across one, some or many channels. 

We have a particular specialism in handling global communication campaigns, using tools that empower advertisers to develop messaging that’s creative and relevant across a number of markets, customised to local nuances and culture.

It’s an approach that works and has won us fans with advertisers and agencies alike. We’re really good at this – contact us when you’re planning the next campaign.

We’ve worked on some iconic campaigns including Heinz Beanz, Bom Chicka Wahwah, Drug Driving and moneysupermarket.com

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Our Work

Check out some of our work

BT Superfast Broadband: Turning global experiences into local services

In preparation for the launch of SFBB, and amidst fierce competition in the UK, BT wanted to focus on the emotional benefits of faster broadband. We used mature market customers’ personal blogs and in-home interviews to develop a product for the UK. Benefits were confirmed over ten weeks using our bespoke online interactive community. The Result? One of BT’s most successful TV ads.

Heinz: Developing TV advertising with bite

We worked alongside Heinz and their agency to create an ad campaign for their new product Beanz Fridgepack. The ad campaign needed to cut-through and generate excitement in a competitive market. Our research identified the strongest creative approach, and key factors to address in the final execution. The Result? A successful product launch and a campaign that won accolades from the industry press.

Lucozade: Power behind the brand

In a partnership lasting over a decade, Firefish has worked with Lucozade brand owner GlaxoSmithKline on more than 60 separate projects. In that time we’ve covered everything from new product development to brand positioning, creative development, packaging research, on-pack claims research to ethnographic consumer studies and master brand audits

Coffee: Pack design with punch

We worked with one of the world's biggest coffee houses to help design arresting packaging that would grab shoppers’ attention in supermarkets and the out of home foodservice market. The research spanned the US, UK and Japan and used our own packaging research technique Design Drivers to identify the associations prompted by current and potential packs. The Result? Our recommendations informed the final pack design of this premium product.

Axe/Lynx: The mating game

Axe/Lynx is definitely one of the most appealing global brands for young males. Firefish is a strategic partner with the brand, working across a range of projects that focus on what it’s like being a young man – their attitudes towards life, socialising, grooming behaviour and the mating game. Our work helps ensure that the product messages remain credible and motivating.

BT Superfast Broadband: Turning global experiences into local services

In preparation for the launch of SFBB, and amidst fierce competition in the UK, BT wanted to focus on the emotional benefits of faster broadband. We used mature market customers’ personal blogs and in-home interviews to develop a product for the UK. Benefits were confirmed over ten weeks using our bespoke online interactive community. The Result? One of BT’s most successful TV ads.

Heinz: Developing TV advertising with bite

We worked alongside Heinz and their agency to create an ad campaign for their new product Beanz Fridgepack. The ad campaign needed to cut-through and generate excitement in a competitive market. Our research identified the strongest creative approach, and key factors to address in the final execution. The Result? A successful product launch and a campaign that won accolades from the industry press.

Lucozade: Power behind the brand

In a partnership lasting over a decade, Firefish has worked with Lucozade brand owner GlaxoSmithKline on more than 60 separate projects. In that time we’ve covered everything from new product development to brand positioning, creative development, packaging research, on-pack claims research to ethnographic consumer studies and master brand audits

Coffee: Pack design with punch

We worked with one of the world's biggest coffee houses to help design arresting packaging that would grab shoppers’ attention in supermarkets and the out of home foodservice market. The research spanned the US, UK and Japan and used our own packaging research technique Design Drivers to identify the associations prompted by current and potential packs. The Result? Our recommendations informed the final pack design of this premium product.

Axe/Lynx: The mating game

Axe/Lynx is definitely one of the most appealing global brands for young males. Firefish is a strategic partner with the brand, working across a range of projects that focus on what it’s like being a young man – their attitudes towards life, socialising, grooming behaviour and the mating game. Our work helps ensure that the product messages remain credible and motivating.