Connecting with real people
Great brands truly connect with people. They resonate with us by fulfilling our often subconscious needs or desires. The most successful brands become part of people’s lives and identities in a way that enriches both.
We approach brands and branding from a practical angle, using a range of techniques to understand emotional and rational elements – including the all-important ones that people aren’t aware of consciously. We combine this understanding with behavioural observation and the wider context to give you clear insight and advice to manage and build your brand.
We don’t shout about it, but we know a lot about brand theory. So if you want to get into the detail of brand onions, arrows, keys, equity, essence, personality or values, you’ve come to the right place. And don’t forget to ask us about our Brand Aura model that’s all about measuring and improving brand performance, and Brand Flame for creative communication ideas.